Pot Noodle's latest campaign in conjunction with The Sun is a series of spoof news reports which purport to show what happens when people really do realise the cliché “you are what you eat".
The 100-second online clip was shot in the style of a 1980s news report by a TV station called Northern Eye and has been treated to give it the look of old VHS footage. I found it a very funny viral, not sure where it will be shown as its too long to be on tv. A great example from Pot Noodle of a perfectly suited campaign to its target demographic of young men.
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