Metallica's new branding, designed by Turner Duckworth, great because it works on a lot of levels, and has the possibility to be exploited across many different media. 'We had a great brief to work from – we knew it was about attraction and repulsion and wanted an iconic image that was expressive but also open to interpretation. A great sleeve has a strong image but also things that you can read into it.'
1 comment:
love this design. Takes me back to Physics in school with a magnet, paper and iron filings.
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